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What others say about The Web Analytics Report 2008
"[The Web Analytics Report] is a thousand bucks that could save you tens of thousands of dollars worth of headaches down the road."
-- Eric T. Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks
"Whether you are new to web analytics or a seasoned web analytics professional the Web Analytics Report will help you... You will find that you have more choice of tools (based on your business needs and budget) than you might think."
-- Anil Batra, Director, Analytics and Strategy - ZeroDash1
"You will find all you need to know about how to make the business case for web analytics, as well as the information you need in order to make an informed decision when selecting a vendor and solution. Helpful summaries tell you strengths as well as weaknesses for each solution, along with tips on how to successfully implement web analytics."
-- Lars Johansson, Web Analyst, Vattenfall, and Writer, webanalysts.info
"[The Web Analytics Report] does a fine job of walking the reader from having no analytics to evaluating, choosing and implementing the solution. This is not merely a technical description, but a description of how analytics can meet management objectives, relate to or be part of organizational units (marketing? IT? finance?) and how it can interact with the people who build and maintain the web site."
-- Nick Arnett, Director of Business Intelligence Services - Liveworld
"In my years of experiences I have seen several cases where a company invests in a tool without understanding fully what they are getting into in terms of functionality, support, Total Cost of Ownership (TCO), licensing agreements etc, this report will provide you the required information so that you can avoid those pitfalls and make a sound investment decision. The report will pay for itself on the very first day."
-- Anil Batra, Director, Analytics and Strategy - ZeroDash1
"The Web Analytics Report delivers unmatched detail and candor about web measurement technologies -- it's an ideal companion for anyone looking to invest in these tools."
-- Erik Hartman, Consultant, Hartman Communicatie
"CMS Watch...has produced the most comprehensive and technically complete document covering specific web measurement technologies ever written."
-- Eric T. Peterson, Author, Web Analytics Demystified and Web Site Measurement Hacks
"Licensees like Nedstat as a reporting tool for tracking page views, visits, conversion funnels,
and campaigns, citing its simplicity when compared to other vendors. However, they readily
concede that the tool does not provide the same level of analytics as some other competing vendors and think of the tool as best-suited for sites with a medium volume of traffic,
marketing, and commerce requirements."
