Independent Coremetrics information from CMS Watch

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Report Excerpt

The Web Analytics Report 2008 looks at... Pros and cons of 24/7's Open AdStream Analytics

"Although this tool lacks some of the analysis flexibility that dedicated analytic offerings provide (such as ad hoc reporting), the analytics module could be valuable in assessing how to deploy advertising inventory and content based on site visitor behavior. "

(p. 197)

More about The Web Analytics Report 2008