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Report Excerpt

The Web Analytics Report 2008 looks at... Unica Affinium and Web 2.0 content

"Dealing with Flash, audio and video, and oft-changing content within pages may also present challenges, according to one experienced Unica customer. Creating the link-specific tags becomes highly labor intensive, and reporting still remains page-view focused and not event focused, which makes Unica less than ideal for sites using rich Internet applications (RIAs) or highly componentized content."

(p. 235)

More about The Web Analytics Report 2008

Our customers say

"[The Web Analytics Report] does a fine job of walking the reader from having no analytics to evaluating, choosing and implementing the solution. This is not merely a technical description, but a description of how analytics can meet management objectives, relate to or be part of organizational units (marketing? IT? finance?) and how it can interact with the people who build and maintain the web site.
- - Nick Arnett,
Director of Business Intelligence Services - Liveworld

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Unica

Unica

HQ: Waltham, MA, US

Products We Track:

Affinium NetInsight 7.2 (website)

Unica - Trends

A new edition of The Web Analytics Report 2008
29-Jul-2008 (Analytics Channel)

Is the web analytics vendor feature race over?
16-Jul-2008 (Analytics Channel)

The challenge of mobile analytics - Part 1
29-May-2008 (Analytics Channel)

Y! IndexTools...let the games begin
20-Apr-2008 (Analytics Channel)

IndexTools and WAA Standards
25-Mar-2008 (Analytics Channel)

Nobody's really number 1 in Web Analytics
21-Mar-2008 (Analytics Channel)

Lessons Learned from Omniture's Earnings Call
17-Feb-2008 (Analytics Channel)

Where are the Profitable Web Analytics Vendors
09-Oct-2007 (Analytics Channel)

Getting real about MPM and other silver bullets
25-Jun-2007 (Analytics Channel)

What's the difference between European and North American web analytics vendors?
04-May-2007 (Analytics Channel)

Unica - Features

Web Analytics Vendor Cross-Check H2/2008
07-Aug-2008 (Analytics Channel)


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