Independent Mediasurface information from CMS Watch

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Report Excerpt

The Web CMS Report 2008 looks at... Mediasurface Morello

"Mediasurface also now offers a small hosted solution, mostly for creative agencies, called Pepperio (acquired a little over a year ago), and more recently, in June 2007, Mediasurface acquired mid-tier player Immediacy, which it plans to maintain as a separate product. The company claims it is now well-positioned to compete across a large portion of the CMS landscape. Our take is that managing three different CMS products can be very distracting, and we don't see many "synergies" among the tools or partner bases. On the other hand, most of the risks going forward would seem to reside more with Immediacy customers rather than the company's flagship Morello base. "

(p. 314)

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