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Report Excerpt

The Digital & Media Asset Management Report 2008 looks at... The definition of an asset

"Note that our definition also allows for physical objects such as video tapes, film canisters, costumes, and museum items to be included as 'assets.' While this may appear a stretch, consider enterprises that need to catalog physical items and provide a digital form or proxy to represent them, such as a museum cataloging its collection of Renaissance paintings. Now you have a digital image or icon representing the physical thing, so the definition of a digital asset actually includes both digital and physical things."

(p. 13)

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Apple

Apple

HQ: Cupertino, CA ,USA

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Final Cut Server (website)

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Apple - Trends

Announcing The Digital & Media Asset Management Report 2008
07-May-2008 (DAM Channel)

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