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The Web Analytics Report 2008 looks at... Creating report dashboards in Omniture

"Some customers report that while it can be easy to access and view complex data, they find it harder to pull simple information, such as summaries. Web analytics managers note that Omniture does not offer standard dashboard reports "out-of-the-box," leaving customers to build dashboards from scratch. So, while there is a great deal of flexibility in customizing dashboards, if you have many stakeholders, just getting started could itself present a significant project."

More about The Web Analytics Report 2008

 

Turbulence in the Web Analytics marketplace

27-Nov-2007

Today we released some findings about the Web Analytics marketplace. Specifically, we see ongoing turbulence, with important new entrants (i.e., Microsoft), as well as vendor mergers past and (likely) future. Doesn't mean you shouldn't invest in this technology (our report can explain why); but it does mean, as usual, that vendor roadmaps and sustainability are as equally or more critical to a good long-term fit than feature functionality.

- Submitted by: Tony Byrne, Analyst

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