TrendWatch Blog
Lyris HQ links ClickTracks, CMS, and E-mail marketing
28-Nov-2007Lost in the news about the dust-up at WebTrends and aftershocks from the Omniture/Visual Sciences acquisition was the announcement that Lyris, Inc. (formerly J.L. Halsey), the parent company to ClickTracks, launched its Lyris "HQ" platform and BidHero, a PPC campaign management solution.
The core of the Lyris platform, according to the company, is in management of the various products -- ClickTracks, Hot Banana content management, BidHero, EmailLabs email marketing, and EmailAdvisor, a email delivery monitoring tool -- from a single user interface.
Lyris has done quite a bit of work to bring this integration to fruition, and if it lives up to its promise, could be a nice solution to the SMB market or independent divisions at larger companies.
As we've noted the importance of working with web analytics vendors with a commitment to a product roadmap, it appears that Lyris is following through on their vision. But for you the customer the story is of course a bit more complicated. Picking a "suite" of tools almost always means sacrificing a poor fit in one area or another in exchange for a (potentially) unified interface and single vendor invoice...
- Submitted by: Phil Kemelor, Contributing Analyst
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