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The Web Analytics Report 2008 looks at... Pros and cons of 24/7's Open AdStream Analytics

"Although this tool lacks some of the analysis flexibility that dedicated analytic offerings provide (such as ad hoc reporting), the analytics module could be valuable in assessing how to deploy advertising inventory and content based on site visitor behavior. "

More about The Web Analytics Report 2008

 

What we didn't predict for next year

18-Dec-2007

CMS Watch principal, Theresa Regli, makes an interesting point about what we didn't predict for 2008:

We are not predicting rampant vendor consolidation, dramatic technology innovation, or Microsoft/Google hegemony. Rather the trends we see for 2008 tend to revolve around executing better with the technologies already close at hand.

Read the full press release here, and the longer article with all our 12 predictions here.

- Submitted by: Tony Byrne, Analyst

All Analytics Channel Trends

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