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The Web Analytics Report 2008 looks at... Mapping human-readable values in Auriq reports

"A helpful “Mapping Function” enables administrators to change default field values -- such as extracting a user ID from a cookie, extracting query string data, eliminating unwanted pages, changing URLs to plain language titles, and splitting attributes in queries (e.g., product and model). This work will surely enhance report usability, but you need to perform it upfront before implementation. Unfortunately, AuriQ provides no error checking utility that could check the accuracy of the data entered, leaving you to conduct potentially time-sapping QA on all the values. For example, if you want to extract user IDs from cookies, you'll have to perform a visual sanity check or run a script to ensure that all of the IDs have been extracted."

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A new edition of The Web Analytics Report 2008

29-Jul-2008

Today we release a new edition of our Web Analytics Report 2008, a Basic Edition. This new edition focuses on the smaller players in the web analytics space, for organizations with smaller budgets or analytics initiatives in only one business area or on a single web site. For those with enterprise-wide analytics projects in the works, consult our Enterprise Edition. In both editions we've added a vendor risk profile cross-check, as we've done in the past for enterprise search and ECM. This gives you, the buyer, insight into how rapidly vendors are evolving and developing their products, as well as the risk that may be involved in purchasing a particular technology. As always, both editions contain best practice advice on establishing a business case, putting together a team, product selection and implementation.

A side-by-side comparison of the two editions is here. We'll share more details from this new commentary in the coming weeks.

- Submitted by: Theresa Regli, Analyst

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